2 edition of Marketing in Canada found in the catalog.
Marketing in Canada
Edward J. Fox
|Statement||edited by Edward J. Fox and David S. R. Leighton. Publication sponsored by the American Marketing Association.|
|Contributions||Leighton, David, jt. ed.|
|LC Classifications||HF3226 .F75|
|The Physical Object|
|Number of Pages||437|
|LC Control Number||58007334|
Best quote: "Positioning is now what you do to a product. We do not offer publishing or co-publishing services. Best quote: "Marketers want to get their messages in front of you. You never know who you might run into, so have information about your book handy — a business card with your website address and social media handles, a postcard to send to friends and media outlets — these can help your book get noticed. While his book focuses on high tech, the lessons that he draws and the example he gives are applicable to every industry and business situation. It begins with an understanding of the distinctive characteristics of services--their invisibility and intangibility--and of the unique nature of service prospects and users--their fear, their limited time, their sometimes illogical ways of making decision, and their most important drives and needs.
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Some firms will charge an hourly rate for basic consulting. According to author Harry Beckwith, the key to making the transition successfully is your unseen ability to build strong relationships with the people with whom you work. Try to guest blog or be interviewed on websites and podcasts that align with your book's target audience. Book publishing companies have been working for centuries to create effective book marketing campaigns. The force behind a world of books.
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Selling the Invisible The most significant economic transformation of the past 50 years has been the change, in the United States and Europe, from a manufacturing economy to a service-based one.
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The Canada Book Fund (CBF) – Support for Organizations contributes to the marketing and promotion of Canadian-authored books. The CBF's Support for Organizations also serves to strengthen the infrastructure and efficiency of the Canadian book industry. The Support for Organizations stream of the CBF supports: marketing; professional development; internships; and technology projects.
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